Les télécréateurs

CANALSAT is now focusing on content, positioning itself in the entertainment and leisure market, alongside it's credibility in television know-how. To support this new strategy, the bouquet has launched a new communications platform developed by BETC Euro RSCG, under the tagline "CANALSAT. LOOK BETTER."  The new TV saga depicts a very demanding man watching television, struggling to find something worth watching on regular TV: poor programs, lack of variety, inconvenient viewing times, changing channels infinitely to try and find something.

The seeds of Greenpeace were sown 40 years ago today, when a small band of dedicated people set out to change the world, sailing from Vancouver to end US nuclear testing in the Aleutian Islands. Their non-violent direct action captured the public imagination, caused the cancellation of future tests and sparked a movement that grew into the world’s largest independent environmental organisation. Many struggles later, the spirit still lives on in this spot directed by Peter Thwaites as a tribute to each and everyone of them.

These two spots directed by Rudi Rosenberg invite us to relive childhood nostalgia by looking at our relationship with our impulses. A time when we had desires that we had to absolutely satisfy. But deep down, with age, have we really changed ?

The two films Fleur & Manu directed for this campaign both show the point at which the business and actions of GDF SUEZ join together in favour of social responsibility, through concrete examples. Constructed as stories of everyday life, the films show, through a successive chain of events, how the Group's activities can have a positive impact on the lives of everyone.