Les télécréateurs

UFO teamed up with Mathematic to create this ident as part of an initial set of ten idents displaying a heady mix of human emotions and programme related themes and cut with the energy of pop culture. Part of MTV’s first international rebrand launched in July 2009, the challenge laid in communicating through a common visual language that would be relevant to different cultures without being perceived as bland or generic.

PROMAX BDA Design World | Gold Award for Best Collaborative Effort for this specific ident | Silver Award as part of Total Package Design | Bronze Award for Art Direction & Design (for the series

D&AD 2010 Annual | Top 10 “Rebrands of the Decade”