FRANCE 4 REBRAND
France 4 Rebrand Case Study | Showreel
France 4 asked us to do a complete makeover of their on/off air identity.
This Public Service Channel targeting young adults suffered from a lack of image and a poor distinction within the France Television Group (FTV), often perceived as rather corporate. We worked on a clearer expression of their specificities, programming and positioning.
Since all FTV have the same shaped logo -only different numbers and colours, we proposed to shift the logo’s position so to illustrate the offside dimension of the channel as well as define a device which creates the image and effect of a Megaphone.
We use this new space not only for promos but also consistently throughout many other elements to display titles, information, messages to the audience, etc:
We also introduced THEMATIC OPENERS in order to create anchors in the programming, while defining a modern and innovative expression for these:
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And here are just a few of the numerous AD BUMPERS:
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Oh, and we also introduced a series of stickers that can be virtually adapted and used anywhere on and off Air to market the nature of a given programme:
