Eurosport Rebrand
Eurosport Rebrand Case study | Showreel
Eurosport, the n°1 pan-European TV channel, broadcasted in 20 languages reaching 120 million homes and 240 million viewers across 59 countries, commissioned our design studio this massive scale rebranding. In a context where the television sports market is as competitive as ever, Eurosport ambitioned to raise the stakes and make a play as a preeminent global sports brand.
We developed a new emotionally charged visual identity supported by the strapline “All Sports. All Emotions.” A series of six new channel idents, directed by Sebastien Cannone puts the fans and the emotions felt when watching sport at the heart of the narrative, each ident drawing on one key emotion for its inspiration : Joy, Anger, Empathy, Encouragement, Surprise and Tension, incorporating a total of 18 different sports disciplines.
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The rebrand includes all On and Off-air element and infographics which will make viewers’ visual navigation easier, providing information quicker and in a clearer format.
The new brand identity and graphics revamp will be deployed on-air, online and mobile and in every Eurosport office around the world, as well as for the group’s advertising, marketing and corporate communications. The idents have been conceived in such way that each of them can alternatively be used as an ident, as an ad bumper under a shorter duration or even as a tv or print commercial.
PromaxBDA Sports Media Marketing Awards : Silver Award for Best TV/Video Campaign.