Les télécréateurs

CANALSAT is now focusing on content, positioning itself in the entertainment and leisure market, alongside it’s credibility in television know-how. To support this new strategy, the bouquet has launched a new communications platform developed by BETC Euro RSCG, under the tagline “CANALSAT. LOOK BETTER.”  The new TV saga depicts a very demanding man watching television, struggling to find something worth watching on regular TV: poor programs, lack of variety, inconvenient viewing times, changing channels infinitely to try and find something.