Tags: music video, motion design, CG
new
Holograms X La Roux
May 11th 2009
UFO have just finished production on the latest promo for the UKʼs newest rising electropop act, La Roux. For the release of "Bulletproof", their latest single from the number one selling album, "In for the Kill", the video has an altogether different feel from the 80ʼs throughback style her previous videos had. Polydor Recordʼs commissioners Ross Anderson and Emily Tedrake, as well as the artist herself (aka Elly Jackson) and her management team picked Paris based directing team The Holograms treatment out of a wide selection of ideas submitted for the contested track. The brief was to create something unique and nothing literal to the songs lyrics. Holograms directors specifically wanted to work on a new aesthetic for the young singer so developed a treatment using their influence in motiongraphic design as a basis. The result is a modern day Alice in Wonderland, constructed using geometric shapes and graphics, in which La Roux travels through 4 different universes.
Read more about it on BBC.com and on Shots.net. Post Production by Mathematic.
